Ice cream designs

In another class of mine, Communication Research we were asked to get into groups and pick a semester topic. Our semester topic that my group picked was Abbott's Frozen Custard. We were asked to do several projects through out the semester. One of the task that we had to do was to conduct a focus group. During our focus group we asked the participants to pick out logos of Ice cream parlors that they like and what about them attracts them to that design.

One of the question was to see which Abbott's logo was more appealing to customers. Below are the choices the participants had to choose from.

A)B)
C)
D)

Most of the participants chose B. After asking why they choose B All of them said that they had no idea what Abbott's frozen Custard is and having an actual image of the ice cream cone helps them know what the product is. Option B is actually the current logo for Abbott's Frozen Custard. The other reason why is that people are not very familiar with what frozen custard is too.

Another fun fact about the logo is that you can not find the font anywhere else. The logo is actually the signature of the individual who first started the company. Abbott's Frozen Custard is based out of Rochester NY and is actually looking to branch out further into the state and throughout the United States.

What I really like about option B is that the colors are nice and warm and inviting. The actual name is nice and neat even though it is in cursive. The picture of the ice cream cone gives a visual of what the product is and draws the attention of people.



Above is a Anderson's logo as well. As you can see they are very similar in design. With the name of the company and a cone. Personally Abbott's design is better from everything with the ice cream cone and how the letters are designed.